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Real Estate

MLS Attractiveness Audit

For executives building real estate technology, the ability to successfully partner with and sell to MLSs could be the difference between meteoric success and catastrophic failure. The MLS Attractiveness Audit helps executives understand what factors are helping or hurting the company as they develop, position, and sell to the MLS marketplace.

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We Feel Your Pain

  • Unsuccessful demos

    Whether your value proposition lacks clarity or your unique selling points are not apparent, we can assist you in understanding the reasons behind your unsuccessful demos.

  • Loss of Sales

    Stop wasting time and money. We will assess if you're heading in the right direction and suggest strategic changes to ensure you are on the right path.

  • Lack of Product Adoption

    Sometimes it’s hard to see the forest through the trees. Let us help you identify why MLSs aren’t adopting your product.

  • Uncertainty

    Our relationships with MLSs provide us with a competitive advantage in understanding their requirements.

We can help. The MLS Attractiveness Audit supercharges your product strategy.

The Areas We Audit


  • Product

    To what extent does your benefits package support the business of your members? We will assist you in pinpointing how to provide optimal coverage for your members.

  • Technology

    We assess the readiness of your technology for MLS integration. Gain clear insights into the precise steps needed for a successful MLS launch.

  • Business Model

    MLSs consider factors beyond your product or service. We assess your alignment with the MLS to gauge compatibility.

  • Trust

    Discover and optimize the factors that impact trust with MLSs, leading to increased partnership opportunities.

Audit Benefits

  • Optimize Member Benefits
  • Identify Blindspots
  • Attract New Partnerships
  • Actionable Recommendations
  • Negotiate Better Terms
  • Enhance Industry Positioning
  • Save Money
  • Validate Your Strategy
  • Scale Faster

Led by Industry Experts

Member Benefits Audits draw from over two decades of expertise in both real estate and technology. Leverage Modern.tech specialists who possess the knowledge and experience required to take your business to the next level.

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Bill Fowler audits

Identify why MLSs aren’t adopting your product.

Working with Modern.tech has been a game changer for our company. I have never met such a sincere and competent group of people, and I cannot recommend them enough.

Hayden Rieveschl, CEO of Ocusell
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How Can We Help?

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